ARIA VEGA arrived in winter, right in New York, with a clear first step: define a term that wasn't global yet — Costeñita Core. Costeñita Core lives in broken-internet aesthetics, footage shot "wrong" with full intention, and the idea of turning the pointless into a purpose: raw, edgy and intentionally imperfect. We took those bold visual statements and nailed them across the entire show. Working hand in hand with Aria, we built the full creative world of Costeñita Core, a concept far bigger than anything that happens on stage, and created visuals for all 12 songs of the set. As the show evolved, so did every visual, growing at the same pace as an artist whose rise has been constant and remarkably fast.