about
Criteria is a Visual Arts and Motion Design studio rooted in Visual Storytelling. Shaped by influences across New York and Bogotá, the studio brings a precise sensitivity to image, rhythm, and atmosphere. They work across live shows, film, and documentary as visual directors and designers, alongside remarkable artists and brands.
selected clients
Based between New York and Bogotá. Rooted in visual storytelling, we bring together visual directors, animators, and image-makers to craft work with precision and intent. A good image doesn't explain. It holds. Shaped by two cities, sharpened by the space between them.
services
Creative Direction
Visual concept and creative strategy
Art direction across all deliverables
Visual language and reference development
Creative oversight from pitch to delivery
Visuals & Stage Design
Show creative direction
Screen content and show visuals
Stage design and scenography
Motion graphics and 3D animation
Real-time and generative visuals
Projection mapping
Live operation and VJing
Film, Ads & Storytelling
Direction and creative direction
Concept and treatments
Music videos
Commercials and branded content
VFX and compositing
Editing, color, and sound
Documentaries
Documentary direction
Tour and behind-the-scenes films
Archive and visual research
Story editing
Post-production and delivery
frequently asked questions
contact
We're dedicated to delivering premium design work. Don't hesitate to reach out if you have any questions or project inquiries.
project information